Market leaders in research

About us

Inizio is a research company with digital focus.

Inizio was founded in 2003 by a small group of leading market research consultants. Their vision was to use a new approach, transforming data into business advantage, guided by the customer’s unique requirements rather than just selling one more survey.

This requires consultants who can listen and understand, who make a client’s challenges their own, with a passion for solving complex problems. Consultants able to combine analysis, strategy and effectiveness in their solutions.

Inizio has grown since then. Today we offer an exciting product portfolio linked to our strategic advisory services. But we’ve maintained our philosophy since our beginnings. Today we are still driven by curiosity and the realisation that no two projects are alike. An interest in our customers and the new digital world is in our DNA. About half of our clients come from the media world, and half are advertisers.

Welcome!

Strategic advisors

Our combined experience makes us valued advisors to corporate executive teams and boards of directors.

Inquisitive analysts

We examine and evaluate data due to our curiosity about what’s going on in the world and the latest analytical methods.

Expert systems developers

Our expertise in numerous systems allows us to create solutions that are both flexible and elegant.

Clients

Our customers are the best

Our customers are facing complex challenges in a world undergoing massive change. Many of them are affected by the digitizing of the media industry, and this is where our focus lies. Our customers are the best, and we’re proud of every one of them. Our customers have high demands and expectations, and we do everything we can to meet them. We’d love to work with you as well!

"Vi har använt Inizio och deras digitala metod för innovationsutveckling, Skisch, för att utveckla och anpassa produkter för våra viktigaste målgrupper. Det går snabbt och är väldigt roligt."

Robert Nordström

Produktchef @ Telge Energi

"Inizio hjälper oss på ett mycket professionellt och lättförståeligt sätt att visa effekterna på våra kunders kampanjer. Inizio är genuint intresserade av vår affär och således en mycket bra och viktig partner för Wallstreet."

Jonas Stendahl

VD @ Wallstreet

"Inizio helped us with a complex ROMI project that incorporated numerous data sources that differed in their nature, origin and accessibility. We’re impressed by the capacity Inizio offered and how they performed the project. We’re gained valuable insights into the impact analysis of our marketing investments"

Martin Düring

Head of Market Analysis @ AMF

"Inizio performed a survey and analysis that has guided our efforts to develop and improve our business. They did an excellent job and they’re great to work with!"

Helena Waker

CEO @ Agenturföretagen

"Kundens citat"

Jan Helin

Publisher @ Schibsted

"Inizio har etablerat en kvalitetssäkrad och solid panel åt Schibsted och skapat undersökningsverktyget Sverige Tycker på rekordtid. De är proffsiga och kunniga."

Jan Helin

Publisher @ Aftonbladet
Team

Our team is a class of its own.

Our customers’ trust is our most important resource. We have long-term experience with customers’ and partners’ perspectives, challenges and opportunities. Our collective CV proves that together our advisors, analysts and developers make up one of the most exciting consulting firms in Sweden. Take a look!
Products

We work with our clients and partners to create exciting products. Here are a few of them.

Developing products together with our customers has been a pronounced strategy for us for a long time, going back to when Inizio was founded. Our genuine interest in what is going on in the world has created some truly exciting products. And more are on the way!

Sverige Tycker - Sweden Has Its Say

Sverige Tycker (Sweden Has Its Say) is the name of Aftonbladet’s and Inizio’s proprietary joint opinion surveys. The results of the opinion surveys are published in Aftonbladet, under the headline Sverige Tycker (Sweden Has Its Say) Thousands of readers from Aftonbladet and other media sites in the Schibsted Media Group applied to be part of a research panel that answers questions of current interest. Aftonbladet and the other media sites [...]

Sverige Tycker (Sweden Has Its Say) is the name of Aftonbladet’s and Inizio’s proprietary joint opinion surveys. The results of the opinion surveys are published [...]

Espello

Espello is Sweden’s definitive source of knowledge on the opinions of today’s students – who will be tomorrow’s leaders. Espello is a powerful research service built upon Sweden’s most comprehensive database of students at the upper secondary, college and university levels. The database contains a million people who hold the future of our country and your company in their hands.

Espello is Sweden’s definitive source of knowledge on the opinions of today’s students – who will be tomorrow’s leaders. Espello is a powerful research service [...]

Digital Ad Map

Digital ADMAP goes straight for impact on brand level. What effect had the campaign on brand awareness, preference and intention to buy. ADMAP isolates real brand effects for a campaign based on its exposure on one or muliple digital platforms. ADMAP works equally well on mobile or desktop platforms and can be used to measure the impact of all types of digital advertising. ADMAP provides fast feedback on the effectiveness [...]

Digital ADMAP goes straight for impact on brand level. What effect had the campaign on brand awareness, preference and intention to buy. ADMAP isolates real [...]

Good to know / Need to know

IF YOU NEED TO IMPROVE YOUR SKILLS
- WE’LL HELP YOU! Inizio is now offering the educational concept: Good to Know-Need to Know. Under this title, we invite you to focused and inspiring breakfast lectures once a month. The sessions are 45 minutes long. Our focus is on the media, marketing, sales and innovation. 



Good to Know-Need to Know is also a customised whole or half-day class for companies and organisations. [...]

IF YOU NEED TO IMPROVE YOUR SKILLS
- WE’LL HELP YOU! Inizio is now offering the educational concept: Good to Know-Need to Know. Under this title, [...]

Skisch

Skisch is a digital tool for structured idea development. Led by a moderator from Skisch, a group creates, develops and evaluates new ideas. The group might be a team of executives, salespeople or researchers who want to think outside the box. WHY YOUR ORGANISATION SHOULD USE SKISCH Skisch could be a few dynamic hours spent during a conference, but it could also be the starting gun for a revolutionary process [...]

Skisch is a digital tool for structured idea development. Led by a moderator from Skisch, a group creates, develops and evaluates new ideas. The group [...]

News

Follow us in the media or download our latest reports (swedish)

There’s a lot going on at Inizio. We comment on public opinion, lecture on media development, explain trends and write reports. Some examples are available here (mostly in swedish though).

Viggo blogs at Dagens Media

Sorry, this entry is only available in Svenska.

Read the full article

Ebay mäter annonsering med Digital Admap

Sorry, this entry is only available in Svenska.

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