Schibsted/Inizio’s Opinion Panel
Schibsted/Inizios opinion panel is developed in collaboration between Schibsted Media Group and Inizio. The aim is to make regular and credible opinion polls as well as market surveys that result in valuable insights.
All our surveys are conducted in accordance with industry guidelines and standards. Inizio is a member of the trade association SMIF and we follow the ICC / ESOMAR international regulations for market and social research.
Our panelists are recruited from Schibsted’s Swedish sites, which currently reach eight out of ten Swedes. The goal is to build up a panel that represents the population of Sweden as far as possible.
Inizio stands by the Market Research Society’s strict guidelines on confidentiality meaning that we never divulge anything that might identify the individual views of respondents.
As a member of the panel, you can answer a short survey twice a month using any digital device such as mobile phones, ipads or computers. The surveys are user friendly and short, with an interview length of less than 5 minutes.
In order to ensure the representativeness of the various groups and to enable statistical analyzes we ask our members to complete general demographics questions as well as media habits.
Our work is reviewed in consultation with an advisory board consisting of some of the world’s leading public opinion and method experts:
Gunilla Broadbent, ESOMAR President Foundation, the Global Market, Social and Opinion Research Foundation
Stephanie Eckman, Ph.D. Survey Methodology at JPSM (Joint Program in Survey Methodology) at the University of Maryland, USA
Geert Loosveldt, professor of sociology at the Catholic University of Leuven, Belgium
Olof Petersson, PhD political science, former professor, University of Uppsala